Tyler, the Creator has gone from rollout to the official release of his sixth studio album CALL ME IF YOU GET LOST in just under a month.
The album takes a similar approach in terms of subject matter to his previous record IGOR, following a new alter ego, Tyler Baudelaire, as he falls in love with a woman already with another man. However, similarities between this record and IGOR stop there.
For CALL ME IF YOU GET LOST Tyler opted to create a more traditional hip-hop record with very select bouts of experimentation and genre-bending. The record in itself is meant to an addition to the Gangsta Grillz series of mixtapes. A series of records that were pertinent during the early 2000s.
This is evident from the frequent adlibs performed by DJ Drama, similar to those found in Kendrick Lamar’s last record DAMN.
It’s also become a form of wish-fulfillment for Tyler, as he’s wanted a Gangsta Grillz tape since 2010.
DJ Drama told Complex,: “I think this being his dream in a lot of ways, I wanted to give him the components to make his masterpiece. It has that Gangsta Grillz feel, but this is Tyler’s album. I wanted to relinquish some of the control and let him do what he always dreamed about.”
As far as the other features go, there are several prominent names on the record. Including the likes of Pharrell Williams, Lil Uzi Vert, Lil Wayne, Brent Faiyaz and many more.
The original number that fans spotted on billboards, kicking off the album rollout is still in use as of publication. It currently plays a snippet of the track “RISE!” from the album. However, on the day of release Tyler would pick up those who called the number.
A signup sheet now appears on the CALL ME IF YOU GET LOST website, however, it’s unknown what this will be used for.
Stream CALL ME IF YOU GET LOST here: