This morning Krispy Kreme announced their Sweet Support program, which rewards customers who’ve received the COVID-19 vaccine with a free original glazed doughnut.
As of today, anyone who shows their COVID-19 Vaccination Record Card will receive the doughnut up until the end of 2021. As if the deal could not get any sweeter, the offer is not one-time only, and can be redeemed every single day.
All guests who have received at least one or two of the shots of the Moderna or Pfizer vaccination or one shot of the Johnson and Johnson vaccination qualify as “vaccinated.”
The new program aims to show support those who choose to get vaccinated and for the U.S. as it continues to roll out COVID-19 vaccinations. With that being said, the offer is only available in the United States.
A recent press release revealed that Krispy Kreme also plans to support health care workers and volunteers administering vaccines, delivering them free doughnuts to various vaccination centers throughout the country. For their own employees, the iconic restaurant is offering up to four hours of paid time off to encourage their staff to get vaccinated.
“We all want to get COVID-19 behind us as fast as possible and we want to support everyone doing their part to make the country safe by getting vaccinated as soon as the vaccine is available to them,” Krispy Kreme Chief Marketing Officer Dave Skena said in a statement.
Krispy Kreme also plants to roll out other promotions as the year continues related to COVID-19 safety and joy.