Vice President and General Manager of Nike Ann Herbert resigns after news of ties to sneaker reselling

Who is Joe Hebert? Nike executive Ann Hebert resigns after son uses her  credit card to aid sneaker resale firm | MEAWW

Ann Herbert, the vice president and general manager of Nike’s North American division “departed” the company on Monday, according to an official statement from the sportswear brand.

Herbert had worked for the retail giant for over 25 years and had only been recently promoted to VP/GM last June.

The news came after a Bloomberg BusinessWeek article, published four days ago, confirmed Herbert’s connection to West Coast Streetwear, an online sneaker and street wear reselling store owned and operated by her 19-year-old son, Joe Herbert. According to the article, the younger Herbert had run $132,000 worth of limited sneakers on an American Express card, a card which was later revealed to have been in Ann Herbert’s name.

The article in question detailed the ever-profitable sneaker reselling market, heavily focusing on Joe’s company. The reseller provided profit margins in the hundred thousands. He would process thousands of transactions on any given day thanks to e-commerce websites like StockX which specialize in selling high-demand goods.

In the same article, Joe declined to speak on his sources of information but told Bloomberg Businessweek, “If you know the right people here, this is the city to sell shoes.” The city he’s referring to being Portland, where both Nike and Adidas have headquarters.

With that being said, Joe maintained his mothers involvement with the company had been “removed” from his reselling business and that he had not even received so much as information from her. It was also stated by a Nike spokesperson that they had received “relevant” information about West Coast Streetwear from Ann herself.

“There was no violation of company policy, privileged information or conflicts of interest, nor is there any commercial affiliation between WCS LLC and Nike, including the direct buying or selling of Nike products,” said the spokesperson.

Despite this Herbert decided to voluntarily resign her position at Nike and could not be immediately reached for any comment on the matter. West Coast Streetwear has also closed its website for the time being.

In Nike’s original statement they also announced their plans to announce a new head of their North American division shortly.

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