Coca-Cola released a new advertisement on Sunday featuring a soundtrack created by Grammy-award winning artist Tyler, the Creator. The California-based rapper tweeted the day of release, “I PROVIDED COCA-COLA WITH ALL THE SOUNDS FOR THIS =)” followed by a link to the ad.
The video itself features a variety of people drinking out of the classic Coca-Cola bottle as Tyler murmurs “sip, sip, sip, sip, sip” in the background. After taking their first drink each person in the commercial begins to dance uncontrollably no matter the occasion, whether it be in a store, at choir practice or even at the family dinner table.
Tyler shared a few more insights into the creation of the track tweeting, “drums are fucking hard the low end is shaking.” and, ““thats me playing the flute at the beginning.”
He ended the series of tweets with one final thanks to Coca-Cola ending the statement with, “commercials need sounds like this, thanksssss.”
This isn’t Tyler’s first time creating a soundtrack for such a big name like Coca-Cola, however. In 2018 he was credited as an additional composer for DreamWorks adaptation of The Grinch. Just a year prior, Tyler was also responsible for recreating Bill Nye’s iconic theme song for his original Netflix series Bill Nye Saves the World.
It would seem this commercial is just another step forward for this prolific artists growing musical catalog.